The Electronic Storyteller: TV & the Cultivation of Values (1997) | Watch Documentary Free Online

The Electronic Storyteller: TV & the Cultivation of Values (1997) | Watch Documentary Free Online

Prepare to get your mind blown. Watch the film here: http://bit.ly/19Tq0ot

 

In this incredibly relevant 30 minute film from 1997, George Gerbner clearly and comprehensively outlines the way in which the universal story-telling function of human societies has been colonized by corporate media. Making a distinction between "effect" and his own theory of "cultivation," he explains the role the media environment plays in how we think about ourselves and the way the world works.