Noam Chomsky

"One of the reasons for the extraordinary pressure of consumerism, which goes back to the 1920s, is the recognition by the business world that unless it atomizes people, unless it drives them to what it calls the “superficial things of life, such as fashionable consumption,” the population may turn on them. Right now, for example, about 80% of the U.S. population believes that the country is, in their words, run by “a few big interests looking out for themselves,” not for the benefit of the population. About 95% of the population thinks that the government ought to pay regular attention to public opinion. The degree of alienation from institutions is enormous. As long as people are atomized, worried about maxing out their credit cards, separated from one another, and don’t hear serious critical discussion, the ideas can be controlled."
― Noam Chomsky