Big Bucks, Big Pharma: Marketing Disease and Pushing Drugs (2006)
Big Bucks, Big Pharma pulls back the curtain on the multi-billion
dollar pharmaceutical industry to expose the insidious ways that illness
is used, manipulated, and in some instances created, for capital gain.
Focusing on the industry's marketing practices, media scholars and
health professionals help viewers understand the ways in which
direct-to-consumer (DTC) pharmaceutical advertising glamorizes and
normalizes the use of prescription medication, and works in tandem with
promotion to doctors. Ultimately, the film challenges us to ask
important questions about the consequences of relying on a for-profit
industry for our health and well-being.
