Richard Wolff
on whether people need to change their consumption habits (organic,
fair-trade, etc) or invest their energy into changing production:
"You cannot,
in the end, change the consumption without changing the production. We
consume what the producers work night and day to get us to consume.
Capitalism developed an industry called advertising. They spend billions
and billions of dollars to shape, control and direct our consumption.
So therefore, if you want to do something about consumption you have to
change the production system or else all your efforts will be undone."
