Das neue Schwarzbuch Markenfirmen: Die Machenschaften der Weltkonzerne

Das neue Schwarzbuch Markenfirmen: Die Machenschaften der Weltkonzerne

The new Black Markenfirmen: The machinations of global corporations

It's heavy artillery, which ascend the authors Klaus Werner and Hans Weiss in her black Markenfirmen.

"Import of raw materials from war zones, financing unethical drug trials, disability of a developing country in the manufacture and marketing of essential drugs, distribution of dangerous plant toxins" noisy example, the allegations against the chemical giant Bayer, who, followed by TotalFinaElf and McDonalds in the hit list of evil top ranks.

Werner / white but it is not the top ten, respectively, the dirty dozen. Intent they have not individual companies, but they fire a broadside at the known true global player, whom they accuse machinations of the worst kind. And they are looking to take it to its most vulnerable point: their reputation. For this is the Achilles heel of the brands whose success depends on their positive public image.

However, the Black Book would be no black book, it would stay with filigree evidence. Up to two longer reports, based on undercover research by e-mail, the authors mainly from second-and third-hand sources draw. Most are reports of critical journalists and information from trade unions, human rights organizations and other NGOs. Thus the book focuses mainly collected criticism of the multinationals is more about confirming negative stereotypes as a sophisticated argument, which would also take the point of view of the accused notice. If the authors promise in the preface, "this book will infuriate", then that's thus quite meant programmatically.

To give this a point of anger, gathered the second part of the book "Annual of a special kind on 50 selected companies that violate massively and repeatedly against ethical values." Here you will find company information, combined allegations, further information and specific recommendations scarce.

With all the scandal, the authors endeavor, however, a pragmatic position. Your goal is not to fight the corporations, but to take the duty and to remind them of their responsibility. To a self-responsible corporate Werner and white but do not believe. The commitment to environmental and social issues that the corporations love to write on the flag, was "nothing more than a publicity stunt," the sobering realization. Their hope rests on a new protest movement that loudly voice heard from Seattle to Genoa.