Turning Doctors Into Business Robots Is a Threat to Our Health
Beneath a three-column headline in my local newspaper was a barely-edited press release.
That’s not unusual. With the downsizing of newsrooms, there’s more
room for wire service soft features and press releases. But this one
caught my attention.
SystemCare Health in New Jersey promoted a graduate of a college in
my town to the lofty position of Senior Director of Doctivity.
I checked the dictionary—“Doctivity” didn’t exist. I checked WebMD,
the website for amateurs to learn the meaning of unpronounceable medical
terms—and how to recognize their symptoms and treatments. Nothing
there.
That left SystemCare Health’s website, which spewed a barrage of
buzzwords and useless gibberish, the kind that people in marketing and
business think will impress those who speak fluent English.
