McDonald's stops reporting monthly sales to hide plummeting fast food business
(NaturalNews) Anti-GMO activists and those who advocate for organic foods have a lot to be happy about regarding the recent decision by fast food retailer giant McDonald's to stop publishing its traditional monthly revenue reports. Their decision has everything to do with the fact that more Americans are now making better food choices.
As reported by Bloomberg News, McDonald's has announced it won't be publishing monthly same-store sales results in the coming days as Chief Executive Officer Steve Easterbrook works feverishly to revive revenue growth at the world's biggest fast food chain.
For now, the company plans to release same-store sales reports for June with second-quarter earnings data, but then they will stop providing the monthly revenue reports, according to company spokeswoman Heidi Barker. In an email to Bloomberg News, Barker said results for May will be reported on June 8. The company does plan to continue providing quarterly reports of comparable-store sales.
