You don't have to be a conspiracy theorist to find Google alarming | Mathias Döpfner | Comment is free | theguardian.com:
As you know, I am a great admirer of Google's entrepreneurial success. Google's employees are always extremely friendly to us and to other publishing houses, but we are not communicating with each other on equal terms. How could we? Google doesn't need us. But we need Google. We are afraid of Google. I must state this very clearly and frankly, because few of my colleagues dare do so publicly. And as the biggest among the small, perhaps it is also up to us to be the first to speak out in this debate. You yourself speak of the new power of the creators, owners, and users.

'Google is sitting on
the entire data trove of humanity like the giant Fafner in The Ring of
the Nibelung.' Photograph: Isafmedia